Round-up with Cubby’s Convenience Stores, Support the Beary Best Upland Habitat

October 10, 2026 – Omaha, Neb. – Beginning this fall, customers at Cubby’s Convenience Stores across Nebraska, South Dakota, and Iowa can support the conservation mission of Pheasants Forever and Quail Forever through the “Cubby’s for Conservation” round-up campaign. From October 2026 through March 2027, shoppers can round-up their purchases to the nearest dollar at checkout, with 100% of donations supporting upland habitat conservation efforts for pheasants, quail and other wildlife throughout the Great Plains.

“We’re thrilled to kick off the 2026 hunting season with a partnership that offers Cubby’s patrons a direct way to positively impact grasslands and upland birds,” said Andy Edwards, PF & QF’s corporate partnerships account executive. “As hunters head to the field, we encourage them to stop by a Cubby’s to fuel up and round-up with America’s foremost upland conservation organization in mind.”

Since 1979, Cubby's Inc. has been the operator of convenience stores and supermarkets in Nebraska, Iowa, and South Dakota. Today, 36 locations can be found across this footprint, where shoppers can purchase fuel, snacks, and meals that are prepared fresh every day. See their website to find a location near you.

“In years past, we have discovered how impactful a round-up campaign can be for the communities we serve,” said De Lone Wilson, president of Cubby’s Inc. “By supporting Pheasants Forever and Quail Forever, we can expand habitat for upland birds and provide more opportunities for people in our area and beyond to enjoy a variety of outdoor experiences. Having more quality habitat is also a great economic driver that helps businesses and communities thrive throughout the Great Plains.”

In addition to the round-up campaign, Cubby’s will be featured in the Pheasants Forever Journal of Upland Conservation, Quail Forever Journal, and as part of PF & QF’s online channels. They are a gold sponsor for the 2027 National Pheasant Fest and Quail Classic and a co-sponsor of the event’s Youth Village, hosted on March 5-7 in Omaha, Nebraska.

About Pheasants Forever and Quail Forever  
Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 500,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 754 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 580,000 habitat projects benefiting 31 million acres. 

Media Contact  
Mikayla Peper  
715-294-0688  
MPeper@quailforever.org