Data Driven Conservation: Quail Forever Collaborates with Granular to Link Farmer Profitability and Habitat Conservation Efforts

Quail Forever has partnered with Granular, the world’s leading farm management software (FMS), to help farmers harness precision agriculture technology to increase positive conservation measures and financial outcomes for their operations.

Now farmers can use data and insights to truly understand the right resources required for each acre, easily spot and convert underperforming land with specific conservation efforts, boost their overall soil health and water quality, and benefit wildlife habitat, with the help of Quail Forever.

Granular, a Corteva Agriscience™ Company, combines an industry-leading support team with easy-to-use powerful software to help farmers and their teams run all aspects of their farm as a business - from financials to agronomy to operations. Granular Insights, a free profitability analysis tool for farmers gives farmers the opportunity to measure profitability at the enterprise, crop, field and acre level. Use of Granular Insights software enables the ability to help farmers identify specific, underperforming acres on the farm, and adopt changes to benefit their bottom line. When used in tandem with open equipment platforms combining equipment data and field data into one source of truth, Granular Insights becomes a powerful tool to assess profitability on each acre.

At the request of Granular customers, Quail Forever precision agriculture staff can utilize these financial maps to provide conservation solutions that help increase per-acre profit while meeting conservation and production goals on the farm.

“By automatically combining your planting and yield data with estimated revenue and costs, Granular Insights gives farmers insights and the dollars and cents around what’s working field-by-field, and which acres are potentially holding back profits,” said Ben Gordon, Carbon and Ecosystems Services Portfolio Leader for Granular. “Now, Quail Forever staff can easily help farmers leverage their data and insights to determine their underperforming land - specifically land that has provided a negative return, and through conservation practices, increase the farms’ overall profit per acre and long-term productivity.”

Quail Forever and Pheasants Forever currently employ ten Precision Ag and Conservation Specialists who work directly with farmers and landowners, along with their trusted advisors, to develop profitable and conservation-based solutions. Granular Insights is an incredible tool utilized by Quail Forever staff to engage with farmers, drive program adoption, and quantify program returns.

“With the increased use of precision ag data and increased interest in subfield profitability, our organization is proud to work with Granular to meet their goal of streamlining data directly to the farmer for decision making purposes,” said Tanner Bruse, Quail Forever's Ag & Conservation Program Manager. “Their focus on farmer profitability and sustainability showcases how agriculture and conservation can co-exist within the same field, and how conservation pays acre-by-acre.”

About Granular
Granular, a Corteva Agriscience™ Company, is Farm Management Software (FMS) that is helping thousands of farmers to build more profitable and efficient farms today to steward their lands for generations to come. As the world’s leading FMS, Granular uniquely combines an industry-leading support team with the most recommended suite of powerful yet easy-to-use software to help farmers and their teams run all aspects of their farm as a business. From financials to agronomy to operations, farmers are now able to make data-driven decisions with greater confidence in an increasingly challenging environment.

Granular is San Francisco-based, with offices worldwide. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA). Learn more about Granular at, Twitter, @GranularAg, and Instagram, @Granular_Ag, or
About Quail Forever
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 138,000 members and 760 local chapters across the United States and Canada. Since creation in 1982, Pheasants Forever has spent over $900 million on 550,000 habitat projects benefiting 19 million acres nationwide.  In fact, more than 200,000 of those acres are now permanently protected as public lands.

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