ALPS OutdoorZ Extends National Sponsorship with Pheasants Forever and Quail Forever

c8cbd9d4-3c6a-4c51-a7ce-8aa4c93584f1 “Save the Lifestyle” Mentor Pledge records nearly 600 submissions in first year, while renewed partnership highlights Importance of National Hunting and Fishing Day

St. Paul, Minn. – Sept 22, 2021

Continuing a highly successful outdoor mentorship program to recruit, retain, and reactivate outdoorsmen and women in the uplands, Pheasants Forever and Quail Forever is proud to announce the renewed national sponsorship of ALPS OutdoorZ. The partnership provides ALPS OutdoorZ with a wide array of marketing opportunities for its innovative product lines, while delivering financial support to the overarching mission of the nation’s leading upland conservation organizations, including direct endorsement of the Hunter Mentor Pledge campaign.

“As a renewing national sponsor, upland hunters should recognize ALPS OutdoorZ as a leading outdoor gear manufacturer who maintains uncompromising, incredible support for conservation and hunting traditions,” says Colby Kerber, hunting heritage program manager for Pheasants Forever and Quail Forever. “The partnership’s first year successes highlight how by working together, industry frontrunners and conservation nonprofits can make enormous strides for hunting heritage and wildlife habitat conservation.”

In fiscal year 2021, launch of the Hunter Mentor Pledge and support for Pheasants Forever and Quail Forever’s Call of the Uplands® national campaign highlighted the beginnings of the productive partnership. In its first year, the Hunter Mentor Pledge generated 577 submissions from outdoor mentors across 46 states and Canada, detailing their successful outdoor endeavors with new or re-introduced hunters. The Pledge supports Pheasants Forever and Quail Forever’s Call of the Uplands initiative, helping to reach 1.5 million participants with new and expanded programs for outdoor recreation, shooting sports, and hunting, while also contributing direct financial support for the goal of conserving 9 million acres nationwide through various conservation programs and strategies.

“We truly value the partnership with Pheasants Forever and Quail Forever,” says Adam Brune of ALPS OutdoorZ. “PF & QF have been great partners in our quest to Save the Lifestyle. With the common goal to get more people outside and save our hunting heritage, we are truly making more of an impact together than we could individually.”

In addition to continuing the previous partnership, ALPS OutdoorZ has amplified their dedication to R3 (Recruit, Retain and Reactivate efforts) through new direct program support for PF & QF’s Education and Outreach efforts. ALPS OutdoorZ commitment will provide assistance to support Path to the Uplands program delivery, including Pheasants Forever and Quail Forever’s innovative adult Learn to Hunt program.

ALPS Brands established ALPS OutdoorZ in 2007 with the mission of developing affordable, performance-driven hunting gear. Years later, after releasing their first group of hunting products, the company has grown to offer packs, furniture, gun cases, sleeping bags, and ground blinds. Additionally, the corporation's unmatched dedication to wildlife habitat conservation and hunting heritage for future generations makes them an outstanding addition to Pheasants Forever & Quail Forever’s current list of national sponsors.

In addition to print publication advertising, the following highlights key components to the relationship between ALPS OutdoorZ and The Habitat Organization:
 
Hunter Mentor Pledge – ALPS OutdoorZ will be recognized as the presenting sponsor and partners of Pheasants Forever and Quail Forever’s 2021-2022 Hunter Mentor Pledge, working to recruit, retain, and reactivate outdoorsmen and women in the uplands. Take the Pledge!

National Pheasant Fest & Quail Classic – ALPS OutdoorZ will be recognized as a gold sponsor of the event, as well as the presenting sponsor of the “Path to the Uplands” Stage/Hunter Mentor Pledge Booth at National Pheasant Fest & Quail Classic in Omaha on March 11-13.

Chapter Program – As a national sponsor, ALPS OutdoorZ will support the organization’s grassroots chapter network by offering a wide selection of hunting gear at special prices to help volunteers raise funds for critical conservation projects.

Call of the Uplands Supporter – Recognized as a “Conservation Ally” contributor to Pheasants Forever and Quail Forever’s Call of the Uplands national campaign, maintaining a promise to conserve upland landscapes for future generations.
 
About Pheasants Forever and Quail Forever
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 120,000 members and 780 local chapters across the United States and Canada. Since creation in 1982, Pheasants Forever has spent over $950 million on 560,000 habitat projects benefiting 20 million acres nationwide, including 212,000 permanently protected acres now utilized as public lands.

Media Contact
Jared Wiklund
(651) 209-4953
jwiklund@pheasantsforever.org